Taylor Swift has signed a new endorsement deal with Diet Coke. In a new video posted on their Facebook page, Taylor tells her fans, “I wanted to share some news with you because we’re actually going to be making it official with one of the great loves of my life … Diet Coke. We’ve been in conversations about this partnership that’s gonna include so many fun things having to do with the tour, having to do with Diet Coke in general, behind the scenes of a commercial shoot. And your backstage pass for all of this is Diet Coke’s Facebook page. So if you want to go there and like it then you can know all kinds of stuff about it.” According to the folks at Diet Coke, Taylor’s fans should check back to their Facebook page soon for an opportunity to win Diet Coke “Silver Tickets” to attend her sold-out Red Tour!
This will add to Taylor’s already long and impressive list of endorsements and brand partnerships, which already include Cover Girl, Sony Electronics, American Greetings, Walgreens and Keds.